The color was added in 1956 when the company was testing a new form of the product. The association was natural given the color of the company’s insulation, which has brandished its distinctive pink hue for more than 60 years. The concept for pairing The Pink Panther with Owens Corning was first suggested by Roger Butler, an executive at the New York-based advertising agency Ogilvy & Mather. The company’s enduring relationship with The Pink Panther began the same year that saw the introduction of CNN, Pac-Man, and Post-it ® Notes, and it has since coincided with the terms of seven U.S. It speaks to both the timelessness and universal appeal of The Pink Panther, as well as Owens Corning’s ability to make him an integral part of their marketing and platforms.” It’s rare that you see a promotional relationship like this continue for decades. Robert Marick, MGM’s Executive Vice President Global Consumer Products and Experiences, said, “Marking 40 years of The Pink Panther as spokesperson for Owens Corning is a true moment to celebrate. “For 40 years, The Pink Panther has been a smart and stylish ambassador for our company speaking persuasively to our brand promise despite never uttering a word.” “The relationship between Owens Corning and The Pink Panther is nothing short of remarkable,” said Suzanne Harnett, Owens Corning’s Vice President of Corporate Affairs. The Pink Panther also adorns the vehicles of hundreds of select contractors, distributors and builders working with the company’s Roofing and Insulation businesses. Since that time, the suave cartoon character has starred in countless television, print, and digital media promotions for the company and its businesses. Owens Corning began partnering with The Pink Panther to promote sales of PINK ® Fiberglas™ insulation on August 15, 1980.
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